From Principles to Practice: Making Sustainability Actionable in Print

Sustainability has become one of the most pressing – and complex – challenges facing the print industry. But how can businesses move beyond abstract goals and turn sustainability into something practical, measurable and collaborative? In this episode of printconnect, we’re joined by Carlos Lahoz, Head of Industrial Print Sustainability Strategy at HP and a key contributor to the Sustainable Print Manifesto – a global, technology-agnostic framework designed to align the print value chain around shared principles and real-world progress. Together, we explore why sustainability has reached a critical tipping point for print, how collaboration across the value chain can accelerate meaningful change, and why data-driven decision-making is essential to avoiding greenwashing and enabling long-term transparency. Carlos also shares how the manifesto is intended to evolve, how businesses of all sizes can engage, and why sustainability is increasingly a driver of innovation and competitiveness – not just compliance. A practical, grounded conversation on how the print industry can move forward together.