Packaging at the Crossroads: Where the Next Decade of Print Will Be Won
In this episode of printconnect, Jeff Wettersten, VP Packaging at Keypoint Intelligence, joins us to explore the forces driving packaging’s explosive growth. From mega-trends and market shifts to unmet buyer needs and success stories, Jeff unpacks where the opportunities lie — and what print businesses must do now to stay relevant in the decade ahead.
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Takeaways
- Packaging is becoming a dominant force in the print industry.
- There is a significant shift towards high graphics print in packaging.
- Challenges in packaging include design skills and converting capabilities.
- E-commerce is reshaping consumer buying behaviors and packaging needs.
- Sustainability is increasingly important but not the top priority for consumers.
- Business transformation is essential for adapting to market changes.
- Digital printing offers flexibility and efficiency in production.
- Service models and technology will drive future growth in packaging.
- Understanding consumer needs is crucial for brand success.
- The packaging market is currently oversupplied, requiring strategic participation.