Roland DG today announced the launch of its new EMEA Virtual Showroom, an immersive digital environment for customers and dealers to explore its products and services.
The new showroom is the next step in the digitization of the B2B sales journey, a trend that the coronavirus pandemic is set to accelerate.
From today, visitors to the showroom will be able to view and explore beautiful, crisp 360-degree digital renderings of Roland DG’s flagship TrueVIS series of printer/cutters. In the coming months, further Roland DG products will be added to the virtual line up including its IU-1000F flatbed printer, LEC2 and LEF ranges.
In the showroom, customers can watch end-to-end animations of the products in operation, as well as clicking on hotspots that illustrate specific features with additional information, animation and video. Roland DG has also developed an Augmented Reality solution letting users view a virtual model as it would appear in their workspaces.
Visit the EMEA Virtual Showroom here.