STAHLS’ Strengthens Global Team with New STAHLS’ TPT Managing Director
STAHLS’, a global leader in heat printing and apparel decoration technologies, announces the appointment of Josep Maria Morralla Mercadé as Managing Director of STAHLS’ TPT, the company’s Spain-based apparel decoration and licensing operation supporting elite sports clubs, global brands, and premium apparel programs across Europe.
With more than 20 years of international executive leadership across Europe and LATAM, Mercadé brings extensive expertise in industrial transformation, multi-site operations, and scalable production strategy across the printing, packaging, and graphic arts sectors. His leadership background includes senior roles where he delivered measurable improvements in operational performance, productivity, profitability, and manufacturing modernization.
Throughout his career, Mercadé has led complex P&L structures and large multi-disciplinary teams while advancing operational excellence through Lean practices and continuous improvement. He has implemented advanced systems and methodologies including Lean manufacturing, RFID, TPM, and digital transformation initiatives, aligning closely with STAHLS’ commitment to world-class quality, speed, and creative production capability at scale.
Mercadé will focus on accelerating STAHLS’ TPT growth in key categories including sports, licensed merchandise, and workwear, strengthening its position as a trusted production and innovation partner for leading clubs, retailers, and apparel brands.
“STAHLS’ has built a global platform that helps brands and decorators produce more, and produce better, through technology. This appointment is part of how we scale that vision worldwide. Josep Maria brings the leadership experience and operational discipline needed to expand capacity, elevate quality, and strengthen STAHLS’ role as the world’s leading partner for custom apparel decoration across every market we serve.”
said Carleen Gray, CEO of STAHLS’.
“We’re building the next generation of apparel decoration operations in EMEA, where creativity, speed, and precision have to scale together. Josep Maria understands how to modernize production, develop high-performing teams, and deliver consistent, premium outcomes for customers. His leadership will help STAHLS’ TPT accelerate growth and set a new standard for licensed and elite sports decoration in the region.”
said Martin Borley, CEO, STAHLS’ EMEA.
Mercadé is fluent in English, Spanish, and Catalan and brings a collaborative, high-performance leadership style with strong experience representing organizations across industry and stakeholder environments.