POWERING THE FUTURE OF DIGITAL PRINTING

In a fast-evolving digital landscape, adaptability is no longer a luxury – it is a necessity. Brother has long been at the forefront of innovation in industrial direct-to-garment (DTG) printing.

The company has three types of DTG printers in its GTX series product range for different business models. The GTXpro is the ideal printer for unique, customised and personalised prints where creativity is the only limit. With a wide range of interchangeable platens, variety of different products can be created to meet customers’ needs and expand product portfolios.

Based on the GTXpro, Brother’s GTXproBulk is perfect for printing larger quantities. The GTXproBulk has high-capacity ink tanks and sub-ink tanks, but is still compact in size.

“Brother’s digital vision has become a reality”

The latest model – the GTX600 Series – was developed specifically for mass production and high-print volumes. It has the new ability to print in 61x61cm format. In addition, it has several unique features, including a built-in humidifier that helps control the environment inside the machine. This printer is available in two different versions. One with CMYK and white, and the other with the addition of two special colours – orange and green – for a larger colour gamut. A third version is in the pipeline.

André Albrecht, Myze Product Owner, says, “Digital technologies and platforms help our customers respond quickly to market changes, sell more and produce efficiently, simply by scanning QR labels.” He continues, “We have set ourselves the goal of becoming a pioneer in the digital environment. Myze, the workflow software for DTG, DTF and embroidery, is just the beginning.”

Developed for Brother’s DTG printers, Myze is a cloud-based, all-in-one software solution. It brings automation, intelligence and e-commerce integration to every stage of the print-production process. Myze offers scalable tools to digitise workflows and increase profits. It can be used in small custom shops right up to large-scale fulfilment operations. However, other finishes – such as embroidery – can also be incorporated using Myze. From ordering online to the final packed box, Myze connects the dots.

“The GTX600 Series was developed specifically for mass production and high-print volumes”

At the heart of Myze, lies a powerful modular system, designed with the user in mind:

Myze Creator – lets print shops craft personalised consumer designs quickly and intuitively through a touch terminal. In doing so, personalisation is brought to the point of sale.

Analytics Module – empowers machine operators with real-time insights into production workflows. This boosts both efficiency and productivity.

Myze Fulfilment – is the operational powerhouse, streamlining everything from label printing and order picking to quality control and packaging. The QR code precision ensures accuracy at every turn.

Store Connector – links directly to e-commerce platforms such as Shopify, WooCommerce and Shopware. The connector seamlessly plugs into the on-demand economy and opens up new sales channels for businesses of all sizes. For complete flexibility, any other platform can also be linked via the Myze application programming interface (API).

Myze software manages production by enhancing service, simplifying logistics and future-proofing operations. Myze can monitor printer activity, automate inventory and shipping.

With Myze, Brother’s digital vision has become a reality. The software not only manages production, but also improves customer service, simplifies logistics and future-proofs business models. It can even route international orders to local Myze partners to save time and cost. 

Albrecht comments, “With our end-customer platform, we create real added value for our customers’ day-to-day work.”  He adds, “At the same time, we provide a tool to further optimise our service.”

The combination of Brother’s DTG printers and the Myze software represents a new era of efficiency, customisation and scalability. Whether looking to scale up production, tap into new markets or launch an e-commerce-first business, Myze provides the building blocks for sustainable growth. It offers a flexible solution – a single module or the full package. With the Myze software, Brother is progressing new possibilities in digital textile printing.