TRENDS SHAPING THE PRINTING INDUSTRY IN 2025

Bowers reports fresh from the conclusion of the annual PRINTING United Alliance Leadership Summit in West Palm Beach, Florida. For that reason he is particularly energised, excited and optimistic about the state of the US printing landscape. There is no denying that these are uncertain times. However, it is difficult not to see the opportunities available after three days with more than a 100 of the US’ print leaders and industry experts – all of whom brought a positive perspective. 

There was, of course, talk of potential challenges such as tariffs, taxation and other economic uncertainties. However, there was just as much discussion of technology investment, opportunities with Artificial Intelligence (AI) and automation, as well as successful collaborations. Bowers’ aim is to provide an honest, yet encouraging, overview of current US printing-industry trends. At the same time, to give a perspective on how PSPs can best position themselves for profitability. 

Alliance Chief Economist, Andy Paparozzi, notes that productivity is a key trend to watch. He says, “Productivity has risen smartly as American businesses continue to invest in plants, equipment and software. Capital investment is up 28.2% after adjusting for inflation since the end of the COVID-19 recession.” He continues, “US businesses also benefit from a labour force that has added 
7.1 million workers during the past three years.” Paparazzi goes on to say, “They embrace AI to strengthen mission-critical functions, from customer analysis to supply chain management.” 

Indeed, Alliance/NAPCO Research data – shared at the Leadership Summit – showcased how PSPs are investing. Seventy-seven per cent are automating workflows, 69% are replacing or upgrading ageing equipment and software systems, 55% are investing in order to increase productivity and 64% are retooling operations to increase automation and productivity. 

“It is exciting to see so many Alliance members embracing the opportunities of AI”

It is exciting to see so many Alliance members embracing the opportunities of AI. It is also highly encouraging to see them share their knowledge and experience. 
It offers the entire industry the chance to move forward.

In Bowers’ last Specialist Printing Worldwide article, he cited the Alliance’s AI research. The research uncovered a notable jump in AI adoption from 23.4% in September 2023 to 40% in March 2024. Furthermore, a drop in AI resistance is evident from 48.4% to 32.8%. The latest findings may well detail a further increase in AI adoption and a decrease in AI aversion.   

Whatever businesses think of AI – and however their opinions are evolving – it is not going away. The combined Alliance/NAPCO Research effort is ongoing and will continue to be updated to ensure that the industry is kept informed on its status. The research will provide use cases from market-segment peers and deliver actionable insights that PSPs can take back to their operations. 

Given the speed of this evolution, a second edition of this AI research will be published at PRINTING United Expo 2025. The organisation will also continue to educate on this topic through its media channels, subject-matter experts and events. 

Workforce development is a priority. To truly embody that statement, it is essential to stay abreast of what matters to printers. In addition, to be vigilant about what their priorities are within their businesses. 

Referencing the October/November 2024 Alliance State of the Industry (SOI) Survey, Paparozzi says, “When we asked SOI participants what they must do to achieve their 2025 priorities, the discussion centred on creating a culture that is ‘focused, intentional and accepts change’.” He continues, “We must sustain commitment to priorities by ‘painting the vision’, communicating ‘why and mentoring along the way’.” Paparozzi adds, “ We must ’hold each other accountable,’ ‘continue to educate employees on the value of never-ending improvement’ and encourage employees to ‘keep learning’.” 

The Alliance’s advocacy work is an example of listening to what matters to its members”

‘The only constant in life is change’ is attributed to the ancient Greek philosopher, Heraclitus. Change is not a new phenomenon. In unpredictable times, energy is best spent focusing on the things that can be controlled. With this in mind, action can be taken by PSPs to be as prepared as possible for whatever is coming down the line. 

Indentify champions – It is important that voices are heard on the issues that affect the industry. There is no doubt that any message is loudest when people are united. It is important to find the people, groups, associations and organisations that are striving to make a difference and are championing print. The Alliance’s advocacy work is an example of listening to what matters to its members and delivering those messages to law makers.

Invest in people – Investing in employees pays dividends from a skills standpoint. A workforce that is engaged and valued, generally results in higher retention rates, improved productivity and helps foster a culture of job satisfaction. Programmes such as PRINTING United Alliance’s educational iLEARNING+ online platform offers the tools needed to build a stronger, motivated workforce. 

“AI is already making a significant impact on the printing industry”

Stay informed – Knowledge is power. PSPs need to stay informed on what is happening in the industry, such as new technology launches, M&A activity, opinions and insights from the experts. For example, keeping abreast of what peers and competitors are doing. Knowing how crucial this is, Bowers aims to keep his audience updated across almost every market segment through media brands and the annual Expo.

Embrace the future – AI is already making a significant impact on the printing industry. The industry cannot afford to overlook this fact. An updated AI in Printing report is forthcoming. Expert insights on the topic are regularly featured across Alliance Media Brands. The Alliance is proud to play its part in moving the industry into the future. 

Things are moving fast, not just in printing. Bowers encourages readers to take a step back and look at the support available within their community. Furthermore, he encourages PSPs to seek out opportunities to make a difference to those who need it. When it comes to being prepared to face whatever the future of the industry holds, the Alliance is always there for support.