Company Focus

CET COLOR – ELEVATING THE PRINT INDUSTRY

Company
CET Color Inc.
CET Color Logo
Author
Jennifer Dupriest
Further Information
Published
4th Sep 2025
Printed samples featuring varnish from a Q6-500 flatbed
Printed samples featuring varnish from a Q6-500 flatbed
Jennifer Dupriest of CET Color, outlines the company’s customer-first philosophy and its commitment to providing robust, high-performance printers to a diverse and growing customer base across North America

In the ever-evolving world of wide-format UV printing, CET Color, based in Atlanta, US, has carved out a reputation as a company that leads with substance. The company has over 20 years of engineering experience and focus on its customers. With this in mind, CET Color continues to deliver robust, high-performance printers, backed by expert support and a genuine commitment to helping businesses thrive. The company’s evolution from a promising contender to a trusted name in the print industry, is a testament to its focus on real-world innovation, practical service and consistent delivery of value. 

“At the heart of CET Color’s success, is a deep commitment to practical innovation”

INNOVATION BUILT FOR PRODUCTIVITY

At the heart of CET Color’s success, is a deep commitment to practical innovation. The company is devoted to developing printer technology that elevates real-world productivity. Rather than chasing temporary trends, CET Color invests in features that enhance speed, quality and durability. 

Its flagship line-up includes flatbed and hybrid UV printers powered by Ricoh Gen 6 and Kyocera printheads, including the Q6 and K2 Linear Series. These systems are engineered for high-volume production and are capable of reaching speeds up to 40 boards per hour and delivering resolutions up to 1,200dpi. From fine-art reproduction to industrial signage, CET printers are built to perform across a wide array of applications.

A defining feature of CET’s advanced models is the magnetic, linear, motor-drive system. By eliminating the mechanical complexity of belt-driven systems, this design offers smoother carriage movement, superior ink-drop accuracy and lower maintenance. The result is consistent, high-quality output – even at high speeds. Options such as simultaneous white-ink printing, layered-varnish application and stand-alone, white-ink control, allow for stunning effects and faster turnaround, without sacrificing quality. 

CET’s presence at PRINTING United 2024
CET’s presence at PRINTING United 2024
SCALABLE SOLUTIONS

CET Color understands that growth in the print industry is often a step-by-step journey. That is why its printers are designed with scalability in mind. Most systems offer field-upgradeable configurations. This enables customers to start with a foundational setup and expand as production demands grow, without the need to purchase an entirely new machine. 

Whether printing on acrylic, PVC board, Coroplast, metal, wood or other rigid and flexible substrates, CET printers adapt to production goals. Available sizes range from two by three, three by five, four by eight and five by ten flatbeds to 160cm, 248cm and 320cm hybrid systems, ensuring solutions for both space-conscious shops and high-output facilities.

CUSTOMER-CENTRIC COMMITMENT

While CET Color delivers cutting-edge hardware, its service team is what truly sets the company apart. With a reputation for being accessible, responsive and knowledgeable, the team provides comprehensive support across the US. 

Every CET printer installation includes hands-on training, empowering operators with the necessary knowledge to run, maintain and calibrate the machine with confidence. In addition, the company’s Atlanta demonstration facility serves as a hands-on education centre. Customers and technicians can attend classes and witness the equipment in action. This practical, real-world training approach ensures CET clients are never left guessing. 

As one CET representative comments, “We see every sale as the beginning of a relationship, not the end of a transaction.” 

One of CET’s training classes led by Jared (Technician)
One of CET’s training classes led by Jared (Technician)
BUILT FOR UPTIME, BACKED BY INVENTORY

In an industry often plagued by supply-chain disruptions and long lead times, CET Color provides peace of mind. The company manufactures its inks domestically and maintains an extensive on-site inventory in Atlanta. This enables CET Color to ship parts and supplies quickly – usually on the order day. 

By keeping fulfilment fast and dependable, CET helps customers to minimise downtime and keep their operations running smoothly. This logistical advantage is a key differentiator, especially for businesses operating on tight production schedules. 

Team photo (left to right): Jared (Technician), Alex (Tech Manager), Jennifer (Marketing Manager), William (Managing Director), Greg (Western Sales Manager)
Team photo (left to right): Jared (Technician), Alex (Tech Manager), Jennifer (Marketing Manager), William (Managing Director), Greg (Western Sales Manager)
TRIED, TESTED AND TRUSTED

CET Color’s growth has been largely organic, driven by word-of-mouth referrals, repeat customers and a reputation for dependability. Many customers start with one machine and return to purchase additional printers as they scale their business. This is a reflection of CET’s product performance and customer experience. 

Whether it is an economy-level Q5 flatbed, premium Q6 model or premium high-production K2 model, the feedback is consistent. CET machines are well built, high quality and reliable, and the company’s support is responsive and dependable. With a transparent, customer-first approach and robust hardware that delivers results, CET Color has earned its place as a go-to partner for print shops across North America. 

CONCLUSION

As the print landscape continues to evolve, CET Color remains focused on refining its technology and expanding its product line. The company is commited to keeping sight of what matters most – performance, partnership and practical innovation. 

“CET printers are built to perform across a wide array of applications”

Customers know that they are not just buying a printer – they are choosing a partner. This is demonstrated across all aspects of the company, be it attending a CET demonstration session, upgrading from a Gen 4 to a Gen 6 flatbed or investing in a flagship hybrid system. At a time when print providers need trusted allies more than ever, CET Color offers a refreshing alternative. The brand listens, delivers and stands by its customers long after the sale.